For two years, the number one question we got was the same: "How do I actually get a sponsor?"
We kept answering it in DMs, in the paddock, over text. One racer at a time. It never scaled, and a lot of people who needed the answer never got it. So we fixed that.
We just put every piece of our sponsorship help in one place. Free tools and paid playbooks, all at our sponsorship hub. This post is the quick tour — and the honest "here's where you should start" most launch posts won't give you.
Photo by David Kristianto on Unsplash.
The free stuff is actually free
Let's get this out of the way. The free resources are free. No "free with a $97 upsell." No credit card.
You can grab our 25 sponsorship email templates and 37 discovery questions right now at the hub's free section. These are the exact kinds of templates and questions we use ourselves when we reach out to a brand and when we sit down with one. Copy, tweak, send.
Why give that away? Because our whole mission is making racing attainable, and the first wall most racers hit isn't talent. It's not knowing what to even say in the email. We'd rather hand you the words for free and earn your trust than gatekeep the basics.
The first wall most racers hit isn't talent. It's not knowing what to say in the email.
If the free tools are all you ever use, great. We mean that. But if you want to go further, here's the rest of it.
The paid playbooks, ranked by where you are
The paid side exists because some racers want the whole system, not just the starting line. Here's the honest ladder, cheapest first, so you buy the right thing instead of the most expensive thing.
- The Race-Ready Sponsor List ($19). Fifty real companies that sponsor racers, with contact and fit notes. This is the lowest-friction, highest-value first buy for most people. It skips the weeks of research and just tells you who to pitch. If you only buy one thing, start here.
- Sponsorship Accelerator ($27). A structured 30-day plan to your first real pitch, for people who need a deadline and a path.
- The Ultimate Sponsorship Blueprint ($37). The full playbook — prospecting, pricing, pitching, and closing. The book I wish someone had handed me when I started.
- The Sponsorship Toolkit ($67). Every template and tool in one bundle, for the do-it-yourselfer who wants the whole kit.
There's more above that — a full program, proposal reviews, even a 1:1 strategy call — but you don't need to think about those yet. They're there when you're ready, not before.
Why we're charging for some of it (and why that's fair)
We're a real race team. We're also now a small product business, and I'll be straight about why both of those are true.
The free tools cost us nothing to give you, so they're free. The paid playbooks took years of real reps to build — landing partners like Engine Ice and K1 RaceGear, getting told no, figuring out what actually works for a grassroots team with no name recognition. That's the part worth paying for, and pricing it keeps the lights on so we can keep helping racers and funding seats.
Everything is priced to be accessible on purpose. The Sponsor List is $19 — less than a set of brake pads. We'd rather have a thousand racers each land their first sponsor than squeeze a few hundred dollars out of a handful.
Where to actually start
Here's my honest recommendation, no upsell games:
- Grab the free templates and questions. Right here. Use them this week.
- If you don't know who to pitch, get the $19 Sponsor List. That's the single biggest time-saver we sell, and it's the cheapest thing on the menu.
- When you're ready for the full system, the Blueprint or Toolkit is there.
That's it. Start free, level up only if you want to.
We call it the Sponsorship Shop, and it all lives at our sponsorship hub — open right now.
If you've been stuck on the "how do I get a sponsor" question, this is the door. Walk through the free side first — and if you want the list of who actually says yes, the Race-Ready Sponsor List is $19.
Sources: SCCA 2026 Road Racing Contingency Programs, Mazda Motorsports Contingency Programs, NASA Contingency Programs. Sponsorship-program details reflect LeadFoot Racing's own offerings and real partner relationships as of June 2026.
Do you believe?
