Sponsors & Partners
We're grateful for the brands that believe in our mission. They help make motorsports accessible — and we're proud to represent them.
Official Sponsors
The brands that power LeadFoot Racing on and off the track.
K1 Race Gear
Started by K1 Speed — one of the largest indoor karting chains in the US — as a way to bring affordable, high-quality safety gear to their racers. K1 Race Gear makes SFI and FIA-approved suits, gloves, shoes, helmets, and protective equipment for karting and full-size motorsport. Pro-level safety at prices grassroots racers can actually afford.
Visit K1 Race Gear→
Les Schwab Tire Centers
One of the most trusted tire dealers in the western United States, founded by Les Schwab in 1952. Les Schwab handles all of LeadFoot Racing's tire mounting, balancing, and disposal — which adds up fast at race-team volume. They're also our presenting partner at the Pikes Peak International Hill Climb Fan Fest.
Visit Les Schwab Tire Centers→
OG Racing
The premier supplier of racing safety equipment in the United States. Founded in 1990 by Bill Love, who started OG Racing out of the back of his pickup truck with a mission of “Making Racers Safer.” Today they run the largest motorsports safety retail network in the country and operate the official NASA Racing gear store. OG Racing keeps every LFR driver in current-spec safety gear.
Visit OG Racing→
Engine Ice
High-performance coolant trusted by racers nationwide. Engine Ice specializes in thermal management and heat dissipation for high-performance motorsports cooling systems. We run Engine Ice (and the related ICE Water product) to keep our race cars at optimal temperatures through the most demanding sessions.
Visit Engine Ice→Supporting Partners
Brands that support the team with gear, products, and discounts that keep us racing.
Liqui Moly
A global leader in motor oils, additives, and lubricants, founded in Germany in 1957. Liqui Moly's products are independently tested and consistently rank among the top motor oil brands worldwide.
Visit Liqui Moly→
GoPro
The category-defining action camera brand. GoPro cameras capture LeadFoot Racing's race weekends both in-car and trackside — giving our drivers data to improve and giving the community real footage from the cockpit.
Visit GoPro→
Slick Products
Vehicle cleaning and detailing products made in the USA. Slick Products formulates cleaners that are tough on dirt, mud, grease, and grime but gentle on delicate vehicle surfaces — keeping our race cars presentable for sponsors and photos between sessions.
Visit Slick Products→
Bob The Cooler Co.
Premium coolers, drinkware, and gear built for action sports lifestyles. Born in Arizona, Bob The Cooler Co. already partners with the AMA Arenacross Championship and pro riders — and keeps the LFR paddock hospitable through long race weekends.
Visit Bob The Cooler Co.→
AutoZone
Our local Colorado Springs AutoZone is a hands-on partner — helping LeadFoot Racing with parts sourcing and support. A growing relationship rooted in the community we race in.
Visit AutoZone→Become a Partner
We're always looking for brands that share our mission. Partner with an authentic motorsport platform that reaches young drivers, families, and racing enthusiasts.
Sponsor a Driver
Help fund a Kart to Car scholarship seat for a deserving young racer.
Our scholarship program is funded through merch sales and sponsor commitments. Businesses can sponsor a seat at various levels — from gear support to a full season scholarship.
Learn About the ScholarshipStay Connected
Get updates on our partnerships, events, and how sponsors help grow the sport.