We sell sponsorship help that ranges from free up to $497. That's a wide spread, and I'd rather tell you straight which one fits you than let you guess and overpay.
So here's the honest breakdown. Same brand, same playbook, very different price tags. Below is exactly who each one is for — and who should skip it.
I'm a race team. I'd rather you buy the right thing once than the wrong thing twice.
Photo by Yan Krukau on Pexels.
First, the only question that matters
Every product we sell trades the same two things against each other: your money and your time.
The cheap end saves you money and costs you time — you do the work, we hand you the tools. The expensive end saves you time and costs you money — we do more of the work for you, or we do it with you on a call.
That's not unique to us. The marketing world has known it forever. Studies on small-business marketing put the "free" DIY route at roughly five hours a week of your time — about $1,500 a month in hours you could've spent selling. "Cheap" is never actually free. You pay in evenings.
So before you pick a price, answer this: do you have more time, or more money? Your answer points you straight to the right tier.
The cheap end saves money and costs time. The expensive end saves time and costs money. Pick the one that matches what you've got more of.
The free tier — start here, always
If you've never pitched a sponsor, you start free. Full stop. I'm not going to take your $19 before you've proven to yourself you'll actually do the work.
- 25 Email Templates — copy, paste, tweak, send. The exact structure we use to open conversations.
- Local-Business Workbook — for finding your first sponsor in your own zip code.
- Race Day Ready Pack — checklists so your first race weekend doesn't eat you alive.
Who this is for: anyone who hasn't sent a single pitch yet. Send ten emails using the free templates. If you get a reply and freeze on what to do next — that's when you spend a dollar. Not before.
The $19–$39 tier — you've started, now go faster
You've sent some emails. Maybe landed nothing yet, maybe got a "maybe." You don't need a $497 call. You need the next tool.
- Race-Ready Sponsor List ($19) — 50 companies that actually sponsor racers, already researched. This is the lowest-friction buy we make. The research alone is hours of your evenings handed back to you.
- Sponsorship Accelerator ($27) — a structured 30-day plan if you keep stalling and need accountability.
- Karting Parents Pack ($39) — built specifically for parents funding a young driver's karting or kart-to-car path.
Who this is for: the racer who's willing to do the work but is wasting hours figuring out who to pitch and in what order. If your problem is "I don't know who to email," the Sponsor List solves it for $19. That's the easiest yes on this whole page.
The $37–$67 tier — the complete playbook
This is the heart of what we do. If you're serious about landing real sponsorship this season, this is the tier most racers should live in.
- The Ultimate Sponsorship Blueprint ($37) — the full playbook. How to find the right brands, reach the right person, open on their business, earn the call, and close the deal. It's the book I wish someone had handed me when I started LFR.
- Sponsorship Toolkit ($67) — everything in one place: the templates, the tools, the deck framework, all bundled. Best value if you'd rather buy once than piece it together.
Who this is for: the racer who's done guessing and wants the whole system in order. If you can only buy one thing on this entire list, buy the Blueprint. It's the spine everything else hangs off of. The Toolkit is for the person who wants the spine plus every tool already attached.
The $147–$497 tier — done-with-you and 1:1
Here's where we stop handing you tools and start working on your actual situation. This is the "more money than time" end of the spectrum — and it's not for beginners.
- Proposal Review ($147) — you send us your real pitch, we tear it apart and tell you exactly what's killing it before you send it to a brand that matters.
- 1:1 Strategy Call ($497) — your specific situation, your target brands, a real conversation. For complex or high-stakes pitches where generic advice won't cut it.
Who this is for: racers who already have a pitch and a target, and the deal is big enough that getting it wrong is expensive. Sponsorship pros put it plainly: a consultant's fee is a fraction of the value of a deal done right. But the same people warn that if you don't have a track record or a defined audience yet, there isn't much a consultant can do for you. Translation: don't buy the $497 call until you've done the $37 work.
The honest verdict
Most racers reading this should do exactly two things: start with the free templates, then buy the $19 Sponsor List or the $37 Blueprint. That's it. That covers 90% of you.
The Toolkit is for the one-purchase-and-done person. The Proposal Review and Strategy Call are for racers chasing a specific, sizable deal who want expert eyes before they swing.
Don't buy up the ladder to feel serious. Buy the tier that matches your actual stage. We made this whole range so the right help exists at the right price — not so you'd spend more than you need to. We're a race team first. We get it.
And if you want to see how the free and paid pieces fit together before you spend anything, our guide to landing local sponsors walks the exact path the free workbook is built for.
So where do you start?
If you've never pitched, grab the free email templates and send ten this week.
If you know how to pitch but not who to pitch, the Race-Ready Sponsor List is $19 and hands you 50 real companies — the fastest, cheapest win on this page.
And if you're ready for the whole system, The Ultimate Sponsorship Blueprint is $37 — the complete playbook from a team that's actually out there racing, not a guru who's never landed a deal.
Whatever you pick, pick the one that matches what you've got more of: time, or money. Then go send the pitch.
Do you believe?
Sources: Simply Be Found — Done-For-You vs DIY Marketing, Power Sponsorship — How to Hire a Corporate Sponsorship Consultant, The Sponsorship Collective — Should You Hire a Commission-Based Sponsorship Consultant. DIY time-cost and consulting-value figures verified against current published sources; all product prices reflect LFR's actual catalog as of June 2026. No outcomes or customer results are claimed — this is an honest buyer's guide to our own products.
