Who They Are
Bob The Cooler Co. is an Arizona-born brand that builds premium coolers, soft-sided bags, and insulated drinkware. They're focused on the action-sports lifestyle — motocross paddocks, off-road weekends, race teams — and they already partner with the AMA Arenacross Championship and several pro riders.
What We Use
- Hard-side coolers at the paddock for drinks and food across long race weekends
- Soft-side coolers for sponsor hospitality and in-trailer use
- Insulated drinkware to keep crew and drivers hydrated through 100°F summer race days
Why We Partner With Them
A race weekend at HPR or Pueblo can stretch from Thursday tech inspection through Sunday afternoon teardown. In Colorado summer, that's four days of dry, hot, dusty work — and a cooler that can't hold ice past noon turns the paddock into a misery.
Bob's coolers hold ice better than anything we've used. It's a small thing that makes a long weekend more manageable for everyone — the drivers, the crew, and the sponsors stopping by.
Browse their lineup at bobscool.com.